The Buying Game
City Contemporary Dance Company
For choreographer Noel Pong Chi-kwan, shopping is like a game. Though neither a shopaholic or a big spender, the City Contemporary Dance Company (CCDC) performer admits she shops every week, as she enjoys the process of buying.
"It's a puzzle," says Pong, winner of the outstanding choreography prize at last year's Hong Kong Dance Awards. "Do you buy the product straight away or wait for a discount?"
This is one of the questions she'll pose in her upcoming dance piece, The Buying Game, which is all about shopping. Pong says the piece, which is more conceptual than her previous work, will lead audiences through a labyrinth of consumer products, exploring the emotional conflicts consumer culture evokes in us all.
"I have no intention to talk about consumerism or shopaholism. I want the audience to feel the invisible emotional connection between them and what they buy," says Pong, who has developed a connection with a luxury handbag she bought last October but has never used.