The Buying Game
City Contemporary Dance Company
For choreographer Noel Pong Chi-kwan, shopping is like a game. Though neither a shopaholic or a big spender, the City Contemporary Dance Company (CCDC) performer admits she shops every week, as she enjoys the process of buying.
"It's a puzzle," says Pong, winner of the outstanding choreography prize at last year's Hong Kong Dance Awards. "Do you buy the product straight away or wait for a discount?"
This is one of the questions she'll pose in her upcoming dance piece, , which is all about shopping. Pong says the piece, which is more conceptual than her previous work, will lead audiences through a labyrinth of consumer products, exploring the emotional conflicts consumer culture evokes in us all.
"I have no intention to talk about consumerism or shopaholism. I want the audience to feel the invisible emotional connection between them and what they buy," says Pong, who has developed a connection with a luxury handbag she bought last October but has never used.
