The new store is quite different from the brand's flagship in Central - it's much more spacious (around 820 sq ft) and features handy facilities like a hidden VIP room where shoppers can try on shoes.
The interior looks more luxe, with decorations that match the brand's best collections. The pebble motif on the ceilings and door is a reference to Sanderson's best-selling flats.
The vintage floral wallpaper (Sanderson loves flowers) is also a nod to his shoes, which are all named after types of daffodils.
It's a lush stage for Sanderson's latest shoe lines, the first of which is called Shanghai, which, like the Hong Kong collection launched last year, is tailor-fit for the Asian customer.
But Shanghai shoes are much sexier, thanks to the inclusion of 1cm platforms and extra curves in its designs. They come in a range of leathers and materials, including a patterned silver reminiscent of a disco ball.