French record label Kitsune is coming to town

The world's most achingly cool, hipster-beloved record label is on its way to Hong Kong in more ways than one. Not only is France's Kitsuné label hosting a night fronted by eclectic-electro DJ Jerry Bouthier at Kee Club this weekend, it also has plans to open a store in the city.

Those two events may not seem to be related, but then that's Kitsuné: this most schizophrenic of firms is both a music label and a clothing brand - and runs them separately.

What unites its two halves is a shared vision of the two founders, Masaya Kuroki and Gildas Loaëc.

"Our mission is to be a proper music label and to have a proper clothing line, not just to do merchandise," says Loaëc, whose focus is more on the music side.

"Kitsune" is Japanese for "fox", reflecting the protean nature of the company and also of the music it releases. For a small label, it has worked with quite a roster, including Hot Chip, La Roux, Klaxons, Digitalism, Bloc Party and Simian Mobile Disco. Its latest releases come from Irish indie-rockers Two Door Cinema Club and British electro-rock trio Is Tropical.

For a sense of how music that runs from electro to indie to synthpop fits together, check out one of the numerous mixes released over the years, in which the disparate strands of its collective taste are distilled into a compendium of cool. In fact, the brand manages to achieve its hipster credentials by sheer force of attitude and will. Even Loaëc saying he'd like to sign Adele can't dent that.