HK Magazine: Why did you make the leap from being a children’s toy manufacturer to making sex toys? Simon Nan: It was purely a business decision. Competition is intense among toy manufacturers; there are a lot of people doing it and you have to come up with ingenious ideas every year. And even then, there’s no guarantee that it’ll be well received in the market. But with sex toys, business is more stable. Human anatomy doesn’t change so neither do our toys. Our basic models remain popular and we don’t have to keep pushing to come up with new innovations. HK: Are you ever embarrassed by your profession? SN: I used to be. Practically speaking, it’s hard to hire factory workers because many find it too embarrassing to manufacture sex toys. Morally, I used to feel as though I was doing something wrong, and I always tried to conceal what I did—my wife didn’t know what I produced until we were nearly married! It wasn’t until 2000, when encouraged by my son, I went to therapy to address my issues. I then realized that my job is nothing to be ashamed of. Everybody needs sex; it’s the most natural thing in the world. Just because people avoid talking about it, it doesn’t mean they don’t enjoy it. I’m just making something to meet demand. HK: Are your products mostly for export or are they for the China market? SN: 99.5 percent are exported—the United States and Europe are our biggest markets. Some also go to Canada, Australia and Japan. HK: What is the key to designing a new product? SN: Practicality is key. Making sex toys is a serious business. There’s only one purpose: to satisfy the user. For women, we don’t want the dildo to look intimidating, we want it to be a gentler experience. The color is important too. Purple is favored in Europe, but in Japan, women prefer a shrimp-like hue. HK: What’s your best-selling item? SN: It’s a woman’s vibrator called the “pearl rabbit.” Products that cater to the homosexual market are very popular too. Gays and lesbians have a very high spending power. HK: What about inflatable sex dolls? SN: Sales for that item have gone down since the internet has become more and more popular. People can view pornography online all the time, so they don’t really need to buy a whole doll anymore. HK: How do you feel about Hong Kong people’s attitude towards sex? SN: I think it’s perfectly healthy, especially for the younger generation. Conservative attitudes mostly come from religious groups. We understand their concerns, but truthfully, the dogmas they adhere to are from a few thousand years ago. Is it still relevant to modern society? In fact, when the time is right, we plan to open a flagship store in town for our merchandise.