“A developing city’s first move is to buy into a brand – it saves you from making mistakes.”
“My desire is to create a new vocabulary, to respect the new spirit of China.”
“When designing a restaurant we come up with a story, and a script. It’s no different than a producer and a director making a film.”
“The most important aspect is to create a consistent harmony between architecture, mood, space and food. But never forget the main character is the food.”
“A beautiful restaurant creates a psychological knee-jerk reaction. It becomes special. Suddenly you let someone advise you about something to eat and drink, something you wouldn’t do ordinarily. And you spend more money.”
“The most commonly made mistake is that designers only think about surface – two-dimensional thinking – but a restaurant is not flat.”