Fresh Boutique Store on Canton Road
LVMH beauty flagship, Fresh, gets a cutting-edge design makeover.
Innovative, interactive design marks the new 800 ft Asian flagship for LVMH’s beauty brand, Fresh in Tsim Sha Tsui.
Designed by Mapos, the Fresh boutique store on Canton Road is the first in Hong Kong and reflects the indulgence-meets-results philosophy of Fresh. The design is experiential and innovative, featuring a Christie Microtiles multimedia wall displaying products and communicating a story to customers through original films and sustainable LED lighting.
Fresh, launched in 1991 and acquired by LVMH in 2000, combines rare and cutting-edge, natural ingredients with ancient alchemy and application rituals, for a sensory experience that is both indulgent and effective.
Fresh owns various proprietary formulas, including peony whitening essence and therapeutic Umbrian Clay of Nocera from the 6th century B.C. Other unusual ingredients include Sake, bathed in by Japan’s legendary Geisha to detoxify their skin.
Visit Fresh at Canton Road Mall, Tsim Sha Tsui, 2113 1711.