Irregular Choice Opens in Causeway Bay
British footwear brand Irregular Choice--established nearly a decade ago--has launched their first Asian store in Hong Kong.
Irregular Choice aims to make a unique and individual stamp on the footwear world and has done just that. Creator, Dan Sullivan saw a gap in the market for affordable yet funky footwear and his lines have been inspired by his travels around the world; particularly Japan.
Irregular Choice is planning to bring its unique styles to Hong Kong since having their flagship stores in New York City and London. This Hong Kong opening is the first step towards international expansion for the quirky company, consisting of 1000 square feet of renowned footwear, clothing and accessories collections. The Hong Kong store also holds brand exclusives such as the "wedding" and "mutiny" collections and the brand's sister label, Poetic License.
For more images and information, check out our Irregular Choice post on our 852 Blog.
Get down to the store and brighten up your feet at Shop A, G/F, 1-3 Cleveland Street, Fashion Walk, Causeway Bay, 2890-1713. The Shop is open daily from 12 – 10PM.