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Jeannie Cho Lee

One of only a few Masters of Wine in Asia, Jeannie Cho Lee can tell you the difference between a New World cab sauv and a Bordeaux without even looking at the bottle. She’s also the best-selling author of two award-winning books on the enjoyment of wine in Asia. She tells Adele Wong how she stays smart and sober while tasting hundreds of wines a day. 

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Jeannie Cho Lee

I started out as a journalist. My interest in wine went way back to when I was an exchange student from Smith College at Oxford University in the 80s. I got hooked
on wine but never really thought of it as a career.

When I arrived in Hong Kong in the beginning of 1994, I was working in various newspaper and editorial positions. Besides the full-time job, I started writing wine articles on the side. And that really just evolved into a career.

There is a much larger variety and selection of wines in Hong Kong now [compared
to two decades ago]. The number of retail shops was really just a handful, and the selections at Wellcome and ParknShop were really quite awful.

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The general public just wasn’t exposed to it. There were so few places where you could actually enjoy wine. You would have to go to a five-star restaurant. There were very few standalone restaurants that had a good wine list. How could you expect people to have a basic understanding when it just wasn’t around? The market was quite niche at the time.

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