Great news for local music lovers—the developers of Spotify have undergone a global expansion, and Hong Kong is part of it. Spotify is a online music streaming service that hosts content from both major and independent labels. Succeeding where many online download hubs fail, it encourages users to share their playlists and discover new music. With the Hong Kong launch, users will be able to use the popular self-streaming platform on a wide number of devices, and the company is offering a variety of subscription options depending on the accessibility you need. You can choose to access Spotify’s free service via computer (which will be supported by ads), or opt for a premium package that works on all devices—which will cost $48 a month. The ability to access Spotify on a free account is a great feature, but it comes with restrictions and ads that may hinder the listener’s experience. So how can you determine whether it’s worth it to upgrade? Customers are offered a free 30-day premium trial that will demonstrate the full capabilities of Spotify, including enhanced sound quality, no advertisements, unlimited music and an offline mode for playlists. Customers subscribed to the free service will be allowed full access to their music, but the less expensive “unlimited” offer available for existing users will not be available in Asia. Setting up an account is quick and simple. Log on to Spotify’s website and click "Get Spotify." If you are logged on to Facebook, users have the option of linking their Facebook information to Spotify. Once an account is set up, download the application, fill out a registration form and you can start listening right away. Users of iOS devices can download the Spotify app from the iTunes App Store, and Android users can do the same on Google Play.