By Vene Cheng Some time ago, I witnessed a beautiful friend of mine experiencing great anguish and heartache. She had broken up with her fiancé after discovering that he had an affair with their wedding planner. As a bystander to this incident—and because we were not BFFs—social protocol dictated that I could not just snuggle up with her and ask how she was feeling. But I did want to show that I cared—a lot. Since that time, I realized there were very limited options to get something thoughtful for someone for such unfortunate events. And so, Molala was born. Molala is a web-store dedicated to lousy days. It is filled with insightful, honest and compassionate baskets to discover and customize for your loved ones to get through their 500 Days of Bummer. Best-selling gifts include: Perfect Endings Brownie, a devilicious frosted treat for when relationships go relationshit; Revenge Voodoo Dolls to enjoy through FUNemployment times; and the 34 oz The Big Stan Red Wine Glass that holds 750ml—or a full bottle of wine—for the best HeTOX weekend. Selecting the right gift to express your feelings will often be more involved than any full-time job, so I decided to create Molala—not only for myself, but for every soul out there searching for something special and unique to let their loved ones know: “I know things blow right now but I’ve got your back!” Lots of love, hugs and kisses from all of us at Molala. “I feel that life is divided into the horrible and the miserable. That’s the two categories. The horrible are like, I don’t know, terminal cases, you know, and blind people, crippled. I don’t know how they get through life. It’s amazing to me. And the miserable is everyone else. So you should be thankful that you’re miserable, because that’s very lucky, to be miserable.”—Woody Allen, “Annie Hall” Vene Cheng, founder Judith Hoffman, founder Maxim, muse Molala was founded in April of 2013 by Vene Cheng and Judith Hoffmann. Vene and Judith are CEOs of molalacompany.com, introverted entreprenurettes, and responsible tequila/sambuca-holics. The Soapbox is a very special section of HK Magazine where you, the reader, get to add your voice. Whether you’ve got an axe to grind or a cause to promote, all submissions are welcome. Simply send your material—essay, blog post, illustration, doodle, whatever—to email@example.com , along with a photo and a brief description of yourself, and you may get to see your name in print! Please note that submissions may be edited for space, tone or clarity. Articles that appear in Soapbox do not necessarily reflect the views of HK Magazine and its editors.