HK Magazine Archive

Soft Closing, n.

PUBLISHED : Thursday, 10 March, 2016, 5:07pm
UPDATED : Wednesday, 19 October, 2016, 5:00pm

When that new restaurant you wanted to try closes after just six months of operation. 

“Hey, want to go check out that new fusion banh-mi-cupcake place?”
“We’d better go this weekend. It’s already in its soft closing phase.”