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Life.Culture.Discovery.

Store de force

Fox Daniels

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Ken Suen in his WDSG store. Photos: Jonathan Wong

 

"WDSG refers to Wudai-Shiguo, the name given to a period of anarchy - the Five Dynasties and Ten Kingdoms era, from AD907 to 960 - that caused the downfall of the Tang dynasty and changed China's history. We like to think we are revolutionising fashion and the way our homes look."

 

"You can buy everything you see here, even these restored wooden clothes hangers [HK$250 each]. These are from old hotels and dry-cleaners, and I found them in flea markets or bought them from collectors. I've always loved fashion and, during my years at the University of Michigan, in the United States, I developed a passion for vintage things and pieces of old machinery. This is a fashion brand but you can also buy our decor and props."

 

"After finishing my bachelor of business administration degree, I returned to Hong Kong and, in 2007, launched my first company, Wudai-Shiguo, a branding business helping the likes of I.T, Bossini, Adlib Fashion and Godiva to establish themselves. During a project for Adlib Fashion, we heard from the sales people that our props and shop decoration had attracted a lot of attention and customers wanted to know if they could buy them. I saw an opportunity, gathered my core team together and decided to take a chance. We opened our first WDSG store in March."

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