The London-based jeweller - known for gemstone pieces that have, of late, adorned celebrities including Canto-pop singer and actress Vivian Chow Wai-man and the cast of hip New York television drama - is aiming to lure affianced women with a service described as "the full bridal experience". To help them choose the right jewellery, brides-to-be are invited to bring their wedding gowns on down.
"The difference is that [they] can now actually see what they will look like on the day," says Scott Thompson, who founded Carat in 2003. "[Otherwise] it's kind of like getting dressed in the dark - you think the outfit works but [later] realise it doesn't look right."
Carat says it's the first jeweller to offer such a service and stresses that women are under no obligation to purchase anything after the fitting. And what's more, if any male readers are still fighting the urge to cut this page out of , Thompson insists the Carat sales team believe in a "less is more" approach to wedding jewellery. The pieces, he says, shouldn't attract attention away from the dress itself.
Items in Carat's Bridal collections range in price from HK$2,000 to HK$20,000. For inquiries, call 3101 1510.
