Joanne Pereira in her Sheung Wan store; the ''Love'' neon sign costs HK$4,200, the ''lucky'' neon sign is HK$4,000. Photos: Warton Li Joanne Pereira in her Sheung Wan store; the ''Love'' neon sign costs HK$4,200, the ''lucky'' neon sign is HK$4,000. Photos: Warton Li
Joanne Pereira in her Sheung Wan store; the ''Love'' neon sign costs HK$4,200, the ''lucky'' neon sign is HK$4,000. Photos: Warton Li

Store de force: Eclectic Cool

Joanne Pereira's shop is stocked with the unusual and the fun, with a bit of bad taste thrown in, writes Candace Campos

Joanne Pereira in her Sheung Wan store; the ''Love'' neon sign costs HK$4,200, the ''lucky'' neon sign is HK$4,000. Photos: Warton Li Joanne Pereira in her Sheung Wan store; the ''Love'' neon sign costs HK$4,200, the ''lucky'' neon sign is HK$4,000. Photos: Warton Li
Joanne Pereira in her Sheung Wan store; the ''Love'' neon sign costs HK$4,200, the ''lucky'' neon sign is HK$4,000. Photos: Warton Li
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