In a world where moon rovers, driverless cars and autonomous vacuum cleaners no longer raise so much as an eyebrow, the words "intelligent movement" might suggest some kind of newfangled robot or revolutionary mode of transport.
In fact, intelligent movement is the catchphrase of a new fitness studio that integrates physiotherapy, personal training and body work. The first of its kind in Hong Kong, Joint Dynamics offers complete "musculoskeletal packages" from a location in the heart of Central.
So what's it all about? The studio's team of physiotherapists, sports trainers, nutritionists and masseurs craft tailor-made packages to match clients' individual needs and goals, and offer regular assessments to measure progress.
For example, those suffering from shoulder and neck pain are encouraged to use body-weight exercises and gymnastics equipment to strengthen upper-body muscle and bone.
Considering the causal relationship between sedentary, desk-job lifestyles and neck and shoulder strain, such therapy should be a hit in Hong Kong.