
A quirky budget hotel in the East End with a unique design concept.
The Cubi, a "cube-shaped living box" (top) that stands in each bedroom and includes bathroom, bed, lighting, electricity sockets and even a television in one compact structure. The free-standing pods were invented for the first Qbic, in Amsterdam, in the Netherlands. Made in China, they arrive flat-packed and each can be assembled in five hours.
The Cubi brings down costs and means the Qbic guys (two Dutchmen) can convert vacant office buildings into hotels in just a few months.
Almost everything, from the wooden hunting cabin in the lobby - in which guests are invited to sit, to get away from it all - to the automated check-in booths, to the converted office building the hotel is located in.

Just steps away from the East End's Whitechapel Gallery, the location is both gritty and up-and-coming, punctuated by gleaming office towers and down-at-heel convenience stores and takeaways. The area is not touristy nor prettified, but is extremely well-served by Tube and overground trains. It is also within walking distance of achingly hip boutiques, cafes and art galleries.