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Rant: trivial hirsute

Kenny Hodgart

Jesus Christ, famously a December birthday boy, declares in Matthew 6:3, "Let not thy left hand know what thy right hand doeth."

In other words, give alms for the sake of it, not so you can tell yourself, and everyone else, that you're an alms-giver. In humility, there is beauty and grace.

Illustration: Bay Leung
If male facial hair is any guide, it cannot be said that November is a month for such qualities. The wisdom anchoring "Movember" - now a fixture on global calendars, which asks men to grow a "mo" (or mo-ustache - clever, eh?) for 30 days - seems to be, "Let the left whisker, and by extension the world, know exactly what the right whisker doeth".

Look chaps, I know you're doing it for a good cause - to raise awareness of men's health issues, etc - and if you've badgered me for money you'll get it. But what's to stop us all doing charity without the circus - and the endless selfies?

Movember, now in its 10th year, was just the start of it, unfortunately. Signposting that you are good/ moral/give a stuff - whether via self-defacement (an off-putting Movember tache here, an Ice Bucket Challenge video there) or some small act of self-empowerment (giving up the ciggies for "Stoptober": that's a real thing in Britain) - is where charity is at now.

It's like social media has made little celebrities of us and we're all running our own PR campaign - you only care if you care conspicuously.

Narcissism is at large, unshaven and wearing philanthropy's trousers.

This article appeared in the South China Morning Post print edition as: Trivial hirsute
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