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ISIS Nails in New York forced to change name to stay in business

Rong Xiaoqing in New York

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Rong Xiaoqing
ISIS Nails, named after an Egyptian goddess, has been forced into a rebranding.
ISIS Nails, named after an Egyptian goddess, has been forced into a rebranding.

When Charlene Tse, owner of a nail salon in Forest Hills, New York, saw the brutality of Islamic State - or Isis, as the group was called - on the news last May, her heart sank.

But not because of the lives being lost in the Middle East.

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"I thought, 'Oh God, their name is the same as that of my nail parlour,'" says Tse, who moved to New York from Hong Kong 27 years ago.

A few days later, strangers started to take pictures of the shop, which she had opened in 2011 and named after an Egyptian goddess.

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Someone posted a photo online and it went viral. Strangers started coming into the salon to curse at her. People called to ask whether she was recruiting for Isis. Even the Department of Homeland Security called to check she was OK.

"Most of the time I just kept silent, or simply said, 'I don't know what you are talking about.' Sometimes, when I felt the urge to fight back, I asked them, 'If you really think this is a base for terrorists, why do you still walk into my shop? Do you think you will be safe?'" says Tse.

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