What’s the story? Lithuanian Egle Ziemyte started D.Efect in 2009 after working as a model, stylist and fashion editor. Her background studying costume design initially led her towards creating theatrical avant-garde pieces. But after being kicked out of the Vilnius Academy of Arts for her rebellious behaviour, Ziemyte’s perspective sobered up, and she began to create more commercial, readyto- wear collections.
Why we love it: much like the brand’s founder, the collections are full of contradictions, such as oversized forms and male silhouettes adapted for the female body. This is not a brand for girly girls. D.Efect features clothes with no-nonsense frills and a take-it-orleave- it vibe.
What we’d pick: the Flick overcoat (above left; €390/ HK$3,440) features a black and white print reminiscent of a barcode – in a good way, we promise. If you’re into shoulder blades then the Carmel silk dress (above right; €255), complete with a translucent back, is the right choice. Otherwise, we recommend you snag the Destiny print top (above centre; €120), which features a pattern painted by Ziemyte’s twoyear- old daughter.