Who started it? British designer Zoe Jordan launched her eponymous fashion label in London in 2007. The brand became known for its mix of Savile Row tailoring and feminine details, and was a hit with celebrities including Olivia Palermo and Poppy Delevingne. This season, Jordan has branched out with the launch of Knitlab.

Why we love it: it’s all about high-quality knitwear that can be worn season after season (Jordan calls the line “transseasonal”). There are six styles, all made from a mix of wool and cashmere, ranging from long cable-knit tunics to slouchy jumpers with cut-outs and silver foiling. Most of the looks are structured yet casual and balance boyish elements with feminine details. Colours include classic camel, black and white, and for spring, expect rope detailing, nautical stripes and colour blocking. Fun fact: each style is named after a scientist.

What we’d pick: the cable-knit jumper has been reimagined for the Galileo (above right; £310/HK$3,865), with cutouts on the arms. The edgy Dias (right; £325) features cutouts at the shoulders and silver foiling. The Franklin crewneck (above left; £310) is printed with geometric triangles.

Where can I get it? Knitlab is available at www.zoejordan.com/knitlab.