Then & NowHow Hong Kong developments gained such incongruous names
Whether they evoke Scotland, England, California or, as often happens these days, stoop to faux French, the names of many buildings - and some roads - reflect a common aspiration to be anywhere but Hong Kong, writes Jason Wordie

From urban Hong Kong’s mid-19th century beginnings, socioeconomic aspirations have been reflected in the names given to residential and commercial developments. Over time, these choices have reflected broader societal changes and, at the same time, scaled ridiculous heights of materialistic pretension.

Spanish Mission-style bungalows, with whitewashed walls, terracotta roof tiles and decorative ironwork, started to appear in Hong Kong in the 1920s and 30s. Vaguely Spanish names – San This or Bel That – further added to the Californian flavour. Heavily influenced by Hollywood, a few surviving bungalows, in Pok Fu Lam, Shek O and elsewhere, offer a lingering reminder of these times.

These days, climatic realities can be ignored. Consequently, most new private developments could fit in anywhere from Dubai to Shanghai, and would be uninhabitable without constant recourse to air-conditioning.
Common or garden vulgarity, inevitably, abounds across Hong Kong. Grand-sounding names such as Tycoon Place, Dynasty Court, Royal This, Regal That and Imperial Something-Else- Again bestowed on cookie-cutter apartment blocks clearly reflect the aspirations of many Hong Kong residents (or at least what developers imagine those aspirations to be). Names of other developments are explicit statements of individual ownership, proudly named after the business magnate or family corporation that built them – CC Wu Building, Chuang’s Building and the like, are representative examples.
