Then & Now | How Hong Kong’s coffee culture became a script for social snobbery
From instant to today’s pseudo-glam European styles, your morning cup of joe has been on quite a journey
Not many things in Hong Kong attract as much snobbery as coffee. Blends from locations as diverse as Jamaica, Flores, Costa Rica and Ethiopia are eagerly discussed. Italianate terms – espresso, cappuccino, latté and the like – add to the beguiling sense of imported glamour. But until relatively recent years, coffee was not widely drunk among Hong Kong’s Chinese population, and those who did drink the stuff tended towards instant varieties.
For most palates, coffee brewed from freshly roasted beans was too bitter and sour – and therefore likely to cause a stomach upset – and for those more accustomed to weak Chinese tea, the sudden caffeine jolt was just too intense.
From these humble beginnings, the taste for coffee gradually spread via the few Western-style, Chinese-owned eateries patronised by overseas Chinese returnees that offered items which (as far as local circumstances, cost and general availability of imported ingredients allowed) approximated foods they had enjoyed during their foreign sojourn. By the 1930s, a number of popular coffee houses had opened, such as the Blue Bird Café, in the old China Building in Central, which became popular meeting points for affluent young people.
While Hong Kong Chinese tended not to drink much coffee, the local Southeast Asian Chinese community increasingly drank little else. For the most part, these coffee drinkers were émigrés from political turmoil and anti-Chinese movements in 1950s Indonesia. Since they had grown up in a coffee-producing country, where the drink was an everyday commodity for even the poorest members of society, they naturally wanted a reliable supply in their new home. Numerous small “Toko Indonesia” shops opened in Hong Kong, all stocking high-quality coffee at reasonable prices, as well as other familiar Indonesian foods. Coffee available in these shops was usually roasted on the premises, often with an addition of butter or margarine to aid caramelisation, and then ground when required to ensure freshness.
