A snow leopard in Mongolia. Photo: Getty Images
A snow leopard in Mongolia. Photo: Getty Images
Asia travel

The Lion’s Share: how community-based wildlife projects across Asia benefit from big-brand advertising

  • The UN initiative was set up to encourage companies that use animals in ads to help support conservation programmes
  • Funds have been diverted to assist community projects that are suffering from the Covid-related collapse in tourism

Topic |   Asia travel
A snow leopard in Mongolia. Photo: Getty Images
A snow leopard in Mongolia. Photo: Getty Images
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