A Dolce & Gabbana virtual look, part of the brand’s NFT collection. Some luxury brands have embraced non-fungible tokens, but are they trading away the exclusivity on which their real-world success is built?
A Dolce & Gabbana virtual look, part of the brand’s NFT collection. Some luxury brands have embraced non-fungible tokens, but are they trading away the exclusivity on which their real-world success is built?
Divia Harilela
Opinion

Opinion

Divia Harilela

Luxury fashion has no business issuing NFTs – LVMH’s Bernard Arnault is right

  • Big names in luxury, from Gucci to Balmain and Dolce & Gabbana, have issued NFTs, but Bernard Arnault, head of LVMH, dismisses them as hype, and he has a point
  • NFTs can be produced at any time and in whatever numbers the creator wants. Won’t that undermine the exclusivity and craftsmanship brands’ success is built on?

Divia Harilela
Divia Harilela

Updated: 4:15am, 7 Mar, 2022

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A Dolce & Gabbana virtual look, part of the brand’s NFT collection. Some luxury brands have embraced non-fungible tokens, but are they trading away the exclusivity on which their real-world success is built?
A Dolce & Gabbana virtual look, part of the brand’s NFT collection. Some luxury brands have embraced non-fungible tokens, but are they trading away the exclusivity on which their real-world success is built?
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