Rights to show 2012 film The Expendables, starring (front, from left) Nan Yu, Sylvester Stallone and Dolph Lundgren, in China went for 3.4 million yuan but it made 216 million yuan – encouraging more distributors to take a chance on foreign films.

How a Sylvester Stallone film unlocked door to China market for smaller foreign films

Big foreign studios split the profits with Chinese partners on just 34 films a year, leaving Chinese distributors to gamble on buying rights to show other foreign films – deals that can pay off handsomely or leave them with a loss

Topic |   Chinese language cinema

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Rights to show 2012 film The Expendables, starring (front, from left) Nan Yu, Sylvester Stallone and Dolph Lundgren, in China went for 3.4 million yuan but it made 216 million yuan – encouraging more distributors to take a chance on foreign films.
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