POST EDIT: Rolex’s support of artists, from the Vienna Philharmonic to Michael Bublé, makes it more than a luxury watchmaker
- The Vienna Philharmonic, playing in Hong Kong in October on its Asia tour, is among the musical partners with which Rolex has fostered long-term collaborations
- For over 50 years the Swiss brand has made musicians working in all genres its ambassadors, from Michael Bublé to Yuja Wang and Jonas Kaufmann
Since it was founded in 1905, Rolex has been known for its unwavering commitment to the pursuit of excellence.
For more than 50 years, the Swiss luxury watchmaker has upheld distinction in the arts by partnering with some of the most talented artists and leading cultural institutions around the world.
With the goal of perpetuating artistic heritage, Rolex has fostered long-standing collaborations with both individuals and organisations in the arts and culture sector, especially in the field of music.
New Zealand soprano Kiri Te Kanawa was announced as Rolex’s first music “Testimonee” – ambassador – in 1976.
Since then, singers, conductors and instrumentalists representing the entire musical spectrum – opera, jazz, classical music and world music – have also been named as Testimonees, including Italian mezzo-soprano Cecilia Bartoli (1994), who became the artistic director of the Salzburg Whitsun Festival in 2012, and from 2023 will be the director of the Opéra de Monte-Carlo, the first woman to hold the post.
