The headquarters of Hyundai Motor in Seoul. Picture: EPA The headquarters of Hyundai Motor in Seoul. Picture: EPA
The headquarters of Hyundai Motor in Seoul. Picture: EPA

Review |
Book review: on life as the public face of a Korean conglomerate

When Frank Ahrens became director of PR for Hyundai, he faced a steep learning curve – but his memoir of his time in South Korea never really coheres

The headquarters of Hyundai Motor in Seoul. Picture: EPA The headquarters of Hyundai Motor in Seoul. Picture: EPA
The headquarters of Hyundai Motor in Seoul. Picture: EPA
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