Who started it? Many online shoppers will be familiar with theoutnet.com, which offers discounted designer merchandise (it's sister site to netaporter.com). While the website usually carries well-known brands, from Lanvin to Rick Owens, in 2012, it launched its own label, Iris & Ink. Designed by an in-house team, the brand started out with a small range of basics but has since expanded to include a cool mix of stylish wardrobe staples and statement pieces that reference new trends each season. This month sees the launch of the brand's first resort collection.
Why we love it: Iris & Ink offers well-made fashionable pieces at an affordable price point, so it's good for women who like to update their wardrobes frequently. In fact, the only problem is deciding what not to buy - the resort collection features a whopping 75 styles, so there's something for every occasion.
There's a definite 1970s vibe in the collection, although everything has been executed with a modern sensibility when it comes to silhouettes and fabrics. Colours are earthy with a palette of cream, navy and terracotta. In addition to clothing, there is also a small selection of accessories, from cross-body bags to minimalist belts in ostrich, leather and canvas.
What we'd pick: the oversized leather parka (above right; £550/HK$6,300) is both luxe and on trend. The suede wrap dress (above left; £350) comes in a faded fabric for a vintage look. If you're after knits, the V-neck cashmere jumper (£134) and matching midi skirt (£117; both above, centre) are chic and cosy.
Where can you get it? Iris & Ink is available exclusively at theoutnet.com.