Who started it? Designer and blogger Charlie May was born and raised in Devon, in southwest England. While studying fashion design at the University of the West of England, near Bristol, she began interning for hip British designer Louise Goldin, followed by London-based Canadian designer Thomas Tait. Around the same time she launched her blog, Girl a la Mode, which has fast become one of Britain’s most popular fashion sites. In 2011, she took her passion for fashion one step further and established her eponymous womenswear brand, which is inspired by her minimalist-meetsandrogynous personal style. The brand shows regularly at London Fashion Week and has been featured in Vogue.com and magazines such as Pop, L’Officiel and AnOther.

Make a fashion statement with Paper London’s easy-to-wear pieces

Why we love it: if you are a fan of old-school minimalism (think Calvin Klein and Jil Sander), then Charlie May is for you. May’s aesthetic, however, is decidedly more modern, with a focus on silhouettes (which tend to be on the voluminous side), fabrications and unique textures. The colour palette is muted allowing the shapes and details to do the talking, making it ideal for women who love to make a quiet statement with their clothes. The spring-summer 2016 collection, for example, features silk, lightweight cashmere and grey marle denim worked into architectural yet oversized silhouettes, such as wide-legged trousers and dropped-shoulder tops.

What we’d pick: to fit in with spring’s oversized trend there is the white linen tunic with side splits, which can double as a dress (HK$4,100), and black wide-legged trousers (HK$4,900; both top). The grey jumper (HK$3,300) makes a statement with its bell-shaped sleeves while the grey maxi skirt (HK$7,500; both right) comes in an ultra-light summerappropriate fabric.

Where can you get it? Charlie May is available in Hong Kong at Vein, Lee Garden One, Causeway Bay.