The British fashion designer and blogger talks about her journey from farm to fashion and her compulsion to share her life online.

TELL US ABOUT GROWING UP ON A FARM IN DEVON. “I was a bit of a tomboy and always roaming around the farm. I never understood how much I loved it until I moved to Bristol and then London. I really enjoy walking in the fields or going to the beach. I feel like ‘alone’ has negative conno­tations, but the feeling of being alone, of being by yourself in an incredible landscape, is very peaceful.”

British label Charlie May, for women who like to make a quiet statement

BEFORE STARTING YOUR EPONYMOUS BRAND, YOU WORKED FOR LABELS SUCH AS THOMAS TAIT AND LOUISE GOLDIN. DESCRIBE THAT EXPERIENCE. “Working with Louise Goldin was amazing. It was a huge learning curve – staying up all night to prepare for a fashion show next morning. We would be working with a stylist and he would just come in and say, ‘No, I don’t like any of it,’ forcing us to recon­figure everything at the last minute. Thomas Tait was completely different. I was one of only two interns, so I learned everything. For the first season, I was doing patterns and toiling. And the second year, I was doing more business-related tasks. I learned how to run a young company and start a business. That helped push me to start my own brand.”

HOW HAS YOUR BLOG, GIRL À LA MODE, CHANGED SINCE IT STARTED IN 2008? “It has been a really interesting journey for the people who follow me, from fashion design student to intern to starting my own label. I offer a real insider view into my daily life, what I’m wearing, what I’m loving, what I’m inspired by, and even health, fitness and travel. It’s very different to have a designer that opens up so much of their life. I’m a compulsive sharer. Anybody can Instagram me, tweet me or Facebook me.”

IF YOU DIDN’T WORK IN FASHION, WHAT WOULD YOU BE DOING? “Photography. Since god knows when, I have been taking pictures on disposable cameras. I recently went home and my mum asked me to sort through all this stuff she had in storage. I had boxes upon boxes of printed-out photographs. This was before digital cameras were invented. My father loved photography. He would have liked to have been a professional photographer but farming was more in the family.”

TELL US ABOUT YOUR FAMILY FARM. “Right now my father is teaching my brother and I to cultivate crops, in case we want to carry on with the farm. I have a secret dream to turn the farm into a vineyard, to which my parents are like, ‘Do it now!’”