The Dictator | How to have fun with the old-school logo T-shirt trend, and glamorous baseball hats
The 90s-style designer logo T-shirt trend is back with a bang – but stick to the original stuff and stay away from Shenzhen fakes. PLUS: where to find luxurious baseball caps
I’ve noticed fashionistas wearing T-shirts with big-brand logos on them. Are they being ironic? I’ve come to quite like that mix of sporty and fashionable. Can I go to the real brands for the genuine articles or are they Shenzhen fakes?
Logo’ing On, Sha Tin
The Dictator rules: Blame it on the ongoing 1990s revival, an era that championed the logo. Blame it on the athleisure movement. Whatever it is, yes, fashionistas are loving their logo tees. Gucci is the brand most featured in street-fashion snaps for this trend. In its Hong Kong boutiques, have a look at the cruise 2017 collection’s Gucci print “vintage weathered look” T-shirt in white cotton jersey with a retro version of its logo on the front and an embroidered flower patch on the back (HK$4,600).
Balmain has a series of gold silk-screen logos on all sorts of cotton tops, from vests to cap-sleeved T-shirts, with gold-tone, embossed buttons on the left shoulder (HK$1,645 and up). Givenchy has been in the T-shirt game for many seasons now and features its logo on several styles, including an oversized black cotton tee printed with “Givenchy Paris” in white (HK$5,600 and up). Alexander Wang is definitely playing with irony on his boxy cut, white cotton tee featuring his eponymous logo, which morphs into a long barcode (HK$1,900). We’d never condone fakes or be seen crossing that border.
Why would we? You can get yourself a bona fide, fashion editor-approved Adidas T-shirt at one of its stores for less than the cost of a visa and train ride to Shenzhen – as little as HK$199 to HK$259. You can also source similar tees at most sports stores, including Nike and Champion. Finally, if you’re feeling the winter chill, many of the above brands also make logo sweatshirts.
I’d like one of those glamorous baseball hats for winter. I went to Chanel but they didn’t have any. Where can I find one that is obviously not from the sporting supplies store?
Playing Ball, Sheung Wan