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Three watches that stole the show at the SIHH fair
How Girard-Perregaux, MB&F and Montblanc stood out from the crowd at the 27th edition of the watch industry fair in Geneva
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It’s been a few weeks since the Salon International de la Haute Horlogerie (SIHH), the first big watch industry fair of the year, closed its doors and all 30 brands that exhibited showed their hand for the coming year. To keep my mind off the impending Trumpian march to war, I’ve been scouring blogs and magazines, studying all the pieces launched at SIHH, and my verdict is that, for once, many brands seem to have been paying attention to what’s going on in the world, producing more affordable pieces that actually justify their existence rather than trading on name and the benevolence of Chinese consumers.
OK, OK, I told myself I wasn’t going to be overly snarky this week but I’ve failed miserably, so let’s just get on with it. Here are some of my faves from SIHH.
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Professional thunder stealer MB&F came out with another loopy gem at SIHH, the HM7 Aquapod. It must be galling for the larger brands who spend millions of euros on carefully planned global rollouts for their watches only to be punked on social-media coverage by brands such as MB&F, but the lesson here is, don’t be boring, and the Aquapod is anything but that. The above picture doesn’t do the watch justice and I recommend checking out YouTube videos featuring the timepiece as it’s a triumph of engineering and outside-the-box design.
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