The Shanghai designer who wants to shake up China’s lingerie industry
Fang Yang talks about her latest lingerie and sleepwear collaboration and how the Chinese consumer has changed
Tell us about the lingerie and sleepwear capsule line you designed for Chinese brand Sangluo. “I followed a concept I believed in: ‘innerwear for outerwear’. The rest of my inspiration was quite broad but with a focus on lines that used representative architecture works from the art deco period. The idea was to build a strong design collection with 100 per cent silk yet maintainan attractive price point. I used a lot of white silks and delicate laces, then white and black contrast piping for the pyjama-inspired pieces that you can wear out.”
How have you promoted the collaboration? “We presented the line in New York, Milan, Paris and Shanghai in trade shows and fashion weeks. The collection started selling in stores in February, in premium locations, such as retailer SKP Beijing.”
Why are there so few Chinese lingerie designers? “Lingerie is still a ‘virgin land’ in China and not given enough attention. There will be more and more contemporary, modern China-based labels.”