Three Baselworld watches that had social media buzzing

Instagram. Is it the most pernicious tech­nological medium ever invented? That’s a yes, by the way. More so than Facebook and Snapchat, Instagram really grinds my gears. Not only has it led to the rise of the Kardashians, it has pushed seemingly sensible people into taking selfies, curating fake narratives about their lives and using hashtags such as #namaste without a sense of irony. Watch-focused Instagram accounts are the worst, with timepieces being used as props to exhibit 1 per cent-er lifestyles in oh-so-casual wrist shots hovering over plane tickets (business class, natch) with a fancy mobile phone and small luxury leather accessory in the background. #Lame.

With Baselworld having closed its doors last week, watch-related social media right now is pretty insufferable, with every man and his dog ’gramming the pieces that were released during the fair. You won’t catch me doing that, of course, I don’t have Instagram for starters. Instead, I’m going to use good old fashioned words (to be insufferable) and talk about three more beauties from Baselworld worthy of attention.

The most ’grammed brand is probably Rolex, a fact that has always puzzled me as it doesn’t really stretch itself in the design department. Anyway, this Baselworld was no different and one of the pieces soak­ing up the social-media love was the all-new Sea-Dweller, as the watch celebrated its 50th anniversary.