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Vegan knitwear that’s cruelty-free the next line from hobby knitter turned winner of EcoChic Design Award in Hong Kong

British fashion designer Kate Morris, whose new label CROP will sell knitwear made from plant-based fibre, looks forward to the day when sustainable fashion will be the norm

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Kate Morris (centre) and her winning designs at the EcoChic Design Award 2017, presented during Hong Kong Fashion Week earlier this month. Picture: Gary Tyson
Jing Zhang

How has winning the EcoChic Design Award in Hong Kong affected your work? “This competition has been the biggest adventure I have ever been on. Creating my collection has transformed my view of what upcycling can achieve.

“The week of the grand finals hugely broadened my mindset and horizons. I learned a lot about the impact of customer care and waste management on a large scale through various design challenges. Winning first prize has bought me the opportunity to work with sustainable brand BYT and my collection is now on display as part of an installation in Lane Crawford.”

How did you become interested in sustainable fashion? “The world simply does not have enough resources to carry on producing clothing through the current systems. I originally trained as a fine artist and did knitting as a hobby. My creative drive shifted into wanting to create func­tional items of beauty, so I decided to turn my hobby into a career.

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“This coincided with the Rana Plaza disaster [in Dhaka, Bangladesh, in which 1,130 people died when a factory complex making clothes for Western brands collapsed], which really awoke me to how critical the problems were in the fashion industry and I knew I wanted to be a part of changing this. I decided to educate myself in sustainable fashion – starting by watching The True Cost [2015] film and attending Fashion Revolution events.”
A look from Kate Morris’ EcoChic collection. Picture: Gary Tyson
A look from Kate Morris’ EcoChic collection. Picture: Gary Tyson
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Fashion is the second most polluting industry. How do you envisage change? “I predict that sustainable fashion design will become the normal practice and any brand not following this will not last long. Consumers will keep demanding to know more about their clothing and tight­er regulations will be put in place for more ethical manu­facturing.”

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