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Three fashion watches of horological distinction from just US$310

Gucci, Diesel and Emporio Armani have upped their game with elegant, well-built and classic timepieces

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Why you can trust SCMP
Gucci’s G-Timeless watch is almost ‘Shakespearean’ in its appeal.
Abid Rahman

Still more than a week to go until Baselworld, the world’s biggest watch fair, and my excitement levels are somewhere between mild indifference and tepid antici­pation.

In my previous column, I outlined why enthusiasm is down for Baselworld, so I won’t rehash things here, but I’m trying to rouse myself so, this week, I’m dipping my toe back into the world of fashion watches, a place that is all about style, even if the pieces are often lacking in substance.

Fashion watches, that is, watches made by fashion brands, don’t provoke the same anguished groans from me as they used to.

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Perhaps I’ve mellowed and become more accepting in my dotage. Perhaps the fashion brands have got better at making watches. Whatever the reason (it’s definitely not the first one), the fashion watches that come across my desk these days are none too shabby.

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Gucci, the brand, is most certainly cool at the moment, it’s so cool that I recently stopped myself from buying something as I felt I wasn’t cool enough. Yes, I had cool anxiety. Me! Imagine!

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