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From Fear of God to Jacquemus and Peter Do – the 20 fashion designers you need to know now

  • Among these rising style stars are purveyors of vegan leather, genderless tailoring advocates and champions of streetwear
  • All of them have one thing in common – those in the know are already dedicated followers of their fashions

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Beyoncé in Marine Serre. Photo: AFP
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Marine Serre

Beyoncé (above), Adele, Ariana Grande and Jennie from Blackpink are among the international stars who have been spotted in Marine Serre’s signature crescent moon-print bodysuits and tops.

The French designer, who won the LVMH Prize for Young Designers in 2017, has managed to straddle the worlds of high fashion and streetwear, and has made upcycling and sustainability key tenets of her brand. She recently collaborated with rapper A$AP Rocky on a collection made of regenerated garments.

A Jacquemus loo. Photo: Xinhua
A Jacquemus loo. Photo: Xinhua

Jacquemus

Born in the south of France, Simon Porte Jacquemus is responsible for one of the most remarkable fashion moments of the coronavirus pandemic: a socially distanced, Instagram-friendly show in a rolling wheat field outside Paris last July.

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Often inspired by the chic, sexy vibe of the French Riviera, Porte Jacquemus founded his brand at the tender age of 19, while still working as a sales assistant at a Comme des Garçons store in Paris. In 2019, he famously released a tiny version of his Le Chiquito bag, which started the trend of playful tiny purses that is still going strong.

A Telfar Shopping Bag spotted at Paris Fashion Week, on January 18, 2020. Photo: Getty Images
A Telfar Shopping Bag spotted at Paris Fashion Week, on January 18, 2020. Photo: Getty Images

Telfar Clemens

Creating a successful handbag is no easy feat, especially for a young designer, but New York-based, Liberian-American Telfar Clemens did just that with the so-called Bushwick Birkin (Bushwick is a hip neighbourhood in Brooklyn, New York, where Clemens’ studio is located).

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