From Tina Craig to Francisco Costa, five fashion insiders making over the beauty industry
- Skincare and make-up brands U Beauty, Costa Brazil, Yumee, LoveSeen and Holidermie were all founded by former fashion folk
- Each offers something unique, with one harnessing the power of plants found in the Amazon rainforest
Holidermie
Who? Mélanie Huynh has some serious fashion cred. The half-French, half-Vietnamese stylist was previously a Vogue Paris editor and has consulted for high-profile names such as Alber Elbaz, Joseph Altuzarra and Riccardo Tisci.
What? When Huynh’s hectic work schedule and constant travelling started to wreak havoc on her skin, she decided to find a solution. She enlisted the talents of friend and renowned plastic surgeon Jérôme Paris to create a beauty brand that targets the skin from a lifestyle point of view.
Why? Holidermie takes a holistic approach to skincare. The extensive line allows users to personalise their regimens according to their specific concerns, be they anti-ageing or pigmentation. Aside from skincare, Holidermie also offers nutritional supplements, beauty tools and massage protocols designed to work together to promote beautiful skin from the inside out.
Highlights: Besides its “clean” skincare products, the brand also makes more unusual offerings such as vitamin-packed beauty gummies, fun tools like gua shas and even yoga mats.
Where can I get it? Net-a-Porter and Harvey Nichols.
U Beauty
