Kylie Jenner has turned Kylie Cosmetics into a multimillion-dollar business. Photo: Shutterstock
Kylie Jenner has turned Kylie Cosmetics into a multimillion-dollar business. Photo: Shutterstock
Beauty

It’s not enough for celebrities to put their names to beauty brands – the power is in the product, too

  • Celebrities are big in beauty, with the likes of Kylie Jenner, Rihanna and Pharrell Williams putting their names on products
  • But in 2021, new make-up and skincare brands need more than a famous name – they also need a big idea

Kylie Jenner has turned Kylie Cosmetics into a multimillion-dollar business. Photo: Shutterstock
Kylie Jenner has turned Kylie Cosmetics into a multimillion-dollar business. Photo: Shutterstock
READ FULL ARTICLE