In 2007, Nikki Lee Hyuna was one of the first in South Korea to jump into the world of e-commerce. Today, she’s the founder of Hong Kong fashion brand TAV. Photo: Jonathan Wong
In 2007, Nikki Lee Hyuna was one of the first in South Korea to jump into the world of e-commerce. Today, she’s the founder of Hong Kong fashion brand TAV. Photo: Jonathan Wong
Fashion

Korean fashion entrepreneur in Hong Kong Nikki Lee, of TAV, on her goal of designing timeless yet trendy clothes

  • Nikki Lee was one of the first in South Korea to jump into e-commerce, in 2007. She’s brought that entrepreneurial spirit to her Hong Kong brand TAV
  • ‘I am always aware of the trendiest styles Korean women are going for,’ says the designer, who says her goal is to make timeless clothes

In 2007, Nikki Lee Hyuna was one of the first in South Korea to jump into the world of e-commerce. Today, she’s the founder of Hong Kong fashion brand TAV. Photo: Jonathan Wong
In 2007, Nikki Lee Hyuna was one of the first in South Korea to jump into the world of e-commerce. Today, she’s the founder of Hong Kong fashion brand TAV. Photo: Jonathan Wong
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