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5 make-up brands by people of colour that embrace diversity and inclusivity, celebrate boys, trans, any skin tone, including one from YouTube’s Patrick Starrr

Beauty brands are becoming more inclusive, and are launching collections and campaigns that celebrate diversity and the right to representation

We take a look at five labels, from one created by Filipino-American beauty vlogger Patrick Starrr to another by Priyanka Ganjoo of Ipsy Glam Bag

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Beauty brands, such as Jecca Blac by Jessica Blackler, are becoming more inclusive, and are launching collections that celebrate diversity.

Published: 6:15pm, 28 Apr 2022Updated: 10:14am, 29 Apr 2022

There’s a whole new bunch of make-up brands launching collections and campaigns that celebrate diversity, inclusivity and the right to representation.

We take a look at five, from one created by a YouTuber with 4.3 million subscribers to another that celebrates South Asian culture and beauty.

Jessica Blackler is the founder of gender-free, vegan brand Jecca Blac.

Jessica Blackler, founder of Jecca Blac

Who? The London-based make-up artist with a background in film and television is the founder of gender-free, vegan brand Jecca Blac.

What? Jecca Blac was born as a safe space studio for trans women and individuals looking to experiment with gender expression. This led to an inclusive make-up brand.

Products from inclusive make-up brand Jecca Blac.

Why? Blacker felt that the needs of trans women were not being met or were being misrepresented by the industry. She decided to offer a judgment-free space for anyone who feels neglected by existing make-up brands.