POST EDIT: New Rolex Oyster Perpetual Lady-Datejust is perfect for the modern woman – and that little bit more luxurious
- The first edition of the Rolex Oyster Perpetual Lady-Datejust launched in 1957, fitting all the precision and quality of the Datejust in a smaller package
- An updated version, in yellow gold and diamonds, has made one of the world’s most distinguished wristwatches that little bit more luxurious
The Oyster Perpetual Lady-Datejust, an inimitable classic created six-and-a-half decades ago, is making an opulent comeback for the modern woman who wants to bring back glamour to her outings. An updated version, in yellow gold and diamonds, has made one of the world’s most distinguished wristwatches that little bit more luxurious.
The first edition was launched in 1957, at a time when women around the world were collectively making strides by redefining femininity and establishing individual, energetic lifestyles. The modern woman wanted to manage her time, control her destiny, and required as much precision as a man.
The Lady-Datejust’s delicate oyster case was technically groundbreaking at the time, for being of such small proportions yet perfectly reliable, and hence adorned with a certificate from the Swiss Official Chronometer Testing Institute (COSC). Culturally, it was also a trailblazer for other women’s luxuries that were to come.
