The Oyster Perpetual Lady-Datejust, an inimitable classic created six-and-a-half decades ago, is making an opulent comeback for the modern woman who wants to bring back glamour to her outings. An updated version, in yellow gold and diamonds, has made one of the world’s most distinguished wristwatches that little bit more luxurious. The first edition was launched in 1957, at a time when women around the world were collectively making strides by redefining femininity and establishing individual, energetic lifestyles. The modern woman wanted to manage her time, control her destiny, and required as much precision as a man. Dubbed “a classic designed for a lady”, the Lady-Datejust has graced the wrists of many icons from the golden era, including marine biologist Sylvia Earle, golf champion Annika Sorenstam and opera singer Dame Kiri Te Kanawa. As pioneers in each of their fields, these women embodied a new kind of femininity. The Lady-Datejust’s delicate oyster case was technically groundbreaking at the time, for being of such small proportions yet perfectly reliable, and hence adorned with a certificate from the Swiss Official Chronometer Testing Institute (COSC). Culturally, it was also a trailblazer for other women’s luxuries that were to come. Hans Wilsdorf, the founder of Rolex , had a clear understanding of the taste of his female patrons: “Ladies want the best of both worlds: a tiny watch and an accurate movement. Yet, the smaller the watch, the more difficult it is to make it accurate.” At Rolex, accuracy and style are never compromised. The Swiss brand’s commitment to excellence begins at the source. The new Lady-Datejust in 18-carat yellow gold is crafted using proportions of the purest and finest silver, copper, platinum or palladium at the brand’s exclusive foundry, then encrusted with diamonds by expert gem setters and gemologists. The case back is firmly attached using state-of-the-art techniques, which only the most accomplished Rolex watchmakers have access to. The diamond-pavéd dial and diamond-set president bracelet are paired with an updated crown clasp that opens with a hinged Rolex crown. Like the original, the new timepiece’s oyster case is 28mm in diameter and waterproof to a depth of 100 metres (328 feet), making it an accessory that is at home anywhere from formal dinners to a stroll at the mall or even a swim in the pool. Fitted with the calibre 2236, a new-generation self-winding mechanical movement developed and manufactured by Rolex, the Lady-Datejust offers outstanding performance in terms of precision, power reserve, resistance to shocks and magnetic fields, convenience and reliability. The oscillator of the calibre 2236 has a balance wheel with variable inertia regulated precisely via gold Microstella nuts, and that is also installed on high-performance Paraflex shock absorbers, designed and patented by Rolex. The calibre 2236 is itself fitted with a self-winding module via a perpetual rotor, which ensures continuous winding of the mainspring by harnessing the movements of the wrist to provide constant energy. It offers a power reserve of around 55 hours. Sixty-five years on, this timeless model is worn by a new and diverse class of outstanding women, including marine biologist Emma Camp, tennis champion Garbine Muguruza, pianist Yuja Wang and sitar virtuoso Anoushka Shankar. Incorporating several decades of watchmaking innovations, the new version perpetuates tradition with a blend of elegance and precision, grace and resistance, beauty and technical performance. Gentlemen are also benefiting from a lavish update, with the introduction of the Datejust 31, comprising three reimagined versions of the 77-year-old Datejust, decorated with a floral-motif dial made up of 24 flowers, lit from within by a diamond set into the centre. The new design comes in azzurro blue, olive green and silver, and each colour is matched with a different bracelet. The new white rolesor (meaning half gold, half steel) version in azzurro blue is fitted with a three-piece link oyster bracelet, the most universal bracelet in the Oyster Perpetual collection, which was developed in the late 1930s. The 18-carat yellow-gold version with a refreshing olive-green dial features a three-piece link president bracelet. Launched in 1956 and made only from 18-carat gold or 950 platinum, the president bracelet is reserved exclusively for the Day-Date and precious metal versions of the Datejust. The new everose rolesor watch with a silver dial is equipped with a five-piece link jubilee bracelet, created specially for the Oyster Perpetual Datejust in 1945. It is known for its comfort and suppleness. Like all Rolex watches, the latest version is covered by the Superlative Chronometer certification redefined by Rolex in 2015, which attests that every watch leaving the brand’s workshops has undergone a series of tests conducted by the brand in its own laboratories according to its own criteria, following the official certification of the movements by COSC. The new edition, also fitted with the calibre 2236, elevates the internationally recognisable classic into refreshed opulence for lovers of both vintage and modern styles, again proving the collection’s power to transcend time and trends.