POST EDIT: Omega My Choice watch campaign celebrates the modern woman, featuring big names who share a drive to succeed
- Big names such as actress Kaia Gerber, model Kiko Mizuhara and Olympian Allyson Felix feature in My Choice – a new campaign by Omega that celebrates women
- It is the latest example of Omega’s historic bond with women, and sees each pick a watch of her choice, including from the Mini Trésor range
The true character of Omega is being revealed through its new women’s campaign, which includes big names such as model and actress Kaia Gerber, model Kiko Mizuhara and Olympic runner Allyson Felix.
It is the latest example of Omega’s historic bond with women, and sees each woman wear a watch of her choice.
For more than 100 years, the company has delivered timepieces for both men and women that are reliable, beautiful and versatile.
Omega has always chosen strong and diverse women from around the world to represent its values. The gifted individuals in this campaign come from multiple disciplines and all share a drive to succeed and an openness to experience and appreciate quality.
The images show the women as they are today while conveying the confidence they have for the future. Wherever time takes them, Omega will be on hand to celebrate each hour.
“Omega has been there as a timekeeper throughout my athletics career,” Felix says. “It’s been an honour to rely on their precision for some of my fastest ever moments and I’m thrilled to wear their watches as a symbol of the brand’s quality.”
Omega president and CEO Raynald Aeschlimann is equally enthusiastic about the brand’s new ambassador. He says, “Allyson represents the exact dedication and talent it takes to reach the top. She’s an inspiration to any young athlete, and I’m so glad we will now be working so closely together.”
“It’s not about finding yourself, it’s about creating yourself. I like to be open to possibilities – keep things moving,” says Felix.
For the occasion, Mizuhara wore the De Ville Mini Trésor 26mm watch from Omega’s Mini Trésor range.
Determined to succeed from an early age, Mizuhara began modelling at 12 years old and has been building an impressive career ever since. As well as gracing the covers of multiple magazines including Vogue, Mizuhara has dazzled on the big screen, with an acting career that began in 2010.
Her words to live by for this campaign are: “To truly be yourself, you must be willing to change and grow. Time will reveal all.”
Effortlessly cool, yet always turning heads, Gerber has a natural energy and style that you cannot help but admire. “Being yourself is complicated – and that’s a good thing.”