Los Angeles has become a fashion hub – and we can thank the Kardashians, Hollywood, streetwear and the city’s ‘cool vibe’ for that
- Although Los Angeles does not have a fashion industry to speak of, its influence is undeniable and fashion consumers and insiders increasingly look to the city
- We take a look at why that is, from Hollywood red carpets to it being home to influencers such as the Kardashians, and brands to check out when you are there
When in early 2020, American designer Tom Ford decided to skip New York Fashion Week and show his autumn/winter collection in Los Angeles on the west coast instead, it came as a surprise.
So his snub was perceived as a slap in the face for the capital of American fashion, not to mention the institution tasked with promoting it.
Politics aside, Ford’s move was spot on, as Los Angeles has become a fashion hub in its own right, especially in the past five years.
The city does not have a fashion industry to speak of but its influence is undeniable.
The luxury sweatpants and high-end performance gear that everyone started to wear when work from home became the norm had been Los Angeles’ unofficial uniform long before the pandemic, which also led many New Yorkers looking for more space and a more laid-back lifestyle to move to the Southern Californian city.
A city where cars reign supreme, Los Angeles lacks the vibrant street style of New York, Paris, London or Tokyo but it is still a magnet for cool kids from around the world.
Los Angeles is not going to rival New York, Paris, Milan or London any time soon when it comes to fashion prowess – its main industry is still moviemaking – but one cannot deny that more fashion consumers, and the top decision makers, look to the city for its unique mix of elevated streetwear, relaxed glamour and sunny lifestyle.
Here is a lowdown on the brands to check out if you are planning a trip to the City of Angels.
Elevated streetwear has always been Los Angeles’ greatest contribution to fashion, especially in menswear.
Fear of God
Led by Jerry Lorenzo, the label makes tailoring alternatives to the average suit. The brand’s Essentials range, which is often sold out, is the default uniform of cool Angelenos – think hoodies, sweatpants and oversized T-shirts in monochrome hues and boxy cuts.
While the brand does not have stand-alone stores yet, you can check it out at hip boutiques such as Union and Maxfield.
Where to stay
After discovering the 1 Hotels chain on previous trips to New York and Miami, the recently opened 1 Hotel West Hollywood was on our bucket list.
Achieving a certain level of luxury while also being environmentally friendly is not an easy balance to strike but the 1 Hotel West Hollywood manages to do it.
Its location on Sunset Boulevard is also a great base from which to explore Los Angeles and one of the few areas where you can walk around and check out local shopping institutions such as Fred Segal and H Lorenzo.
With several restaurants and lounges to hang out in, plus a pool deck overlooking the whole of Los Angeles, the hotel has plenty to offer visitors.
For more information, visit 1hotels.com/west-hollywood.