Five minutes with Miriam Quevedo, the Barcelona-based founder of the eponymous skincare and hair care label. How did your brand come about? “I grew up surrounded by organically grown herbs in my mother’s apothecary in Barcelona, where I discovered the secrets of the active ingredients of plants. I learned everything from her. It was all herbal remedies, no packaged products. We made our own blends. “In 2005, I started my own brand and, in 2007, I translated the same ingredients and technology of skincare into hair. From the beginning, I considered the scalp, follicles and hair as one thing without just focusing on the hair fibre. Your hair follicles are supported by your scalp, which is an extension of your skin.” How often should you wash your hair? “My advice is to do a scalp massage every time you wash your hair and to use a shampoo with no sulphites. If you tear up when your shampoo reaches your eyes it’s because it has sulphites. If you use one without sulphites, like my products, then you can wash your hair as often as you like. “The massage is important because as you age the scalp gets thinner. I like to do one every day for five minutes.” Should you be using hair masks? If your hair is dry or damaged, maybe Should you be using a conditioner? “ Yes, it’s important to use a conditioner or a mask because it protects your hair from damage and breakage when you comb it so you need to find the right conditioner or mask to hydrate your hair.” Any guidelines on brushing? “When the hair is wet you have to be very careful with breakage and damage. Use a protective serum and a high-quality brush so you don’t damage the cuticles or the scalp. I prefer to brush or massage wet hair rather than dry, always with a product like an oil.” How do you protect hair from sun damage? “Sun degrades the proteins of your hair, especially when it’s coloured and styled because it becomes more porous and the UV rays penetrate more easily and degrade keratin and also reach the scalp so you can experience inflammation and redness. “We make sprays and mists that provide protection and a treatment shield that also protects from digital lights.” The causes of hair loss, how to prevent it and what to do if you can’t What are the telltale signs of hair ageing? “I call them ‘hair wrinkles’ and they can be visible or invisible. The visible signs of ageing are breakage, split ends, greasy hair and excessive dandruff . “When women lose oestrogen, there is loss of density and the hair becomes thin and you see some of the scalp. [The less visible signs are] when the hair is really flat and has no volume.” Miriam Quevedo’s Sublime Gold range is available at Lane Crawford, tel: 2118 2288.