Sipping bourbon at six months old: Kentucky master distiller on changing tastes
Eddie Russell, the third generation to work at Wild Turkey, talks about how bourbon whiskey was once rubbed on the gums of teething babies, and the evolution of mixers
How did you get into the bourbon business? “Our family is from a small town in central Kentucky [in the United States, with a population] of 10,000 people. Most of our bourbons are from that area so I grew up around bourbon, listening to Dad and his friends talk about it, but I didn’t really think I was going to work there. My plan was to get a college education and move away to have my own business. But I went to Wild Turkey for a summer job in my last year of college and never left. It was home for me.”

What do you like about bourbon? “I love the vanilla caramel that you get, the spiciness, the character of it. I drink a lot of water when I drink bourbon. My parents drink a lot of tea but I drink mainly water and Pepsi. Now I try not to drink Pepsi [laughs].”
Your grandfather worked at Wild Turkey, too? “He was more involved in maintenance, taking care of the equipment. He had the knowledge but he was never called the master distiller. My great-grandfather worked at a distillery called Old Joe, which is now Four Roses. So there are four generations of us who have been in the business.”
