Women dress up for a reception marking the launch of Maotai in the Russian market, in 2015. Picture: Alamy
Wee Kek Koon
Opinion

Opinion

Reflections by Wee Kek Koon

The 2,000 year history of China’s ‘national liquor’ Maotai: truthful tale or myth to help market it to the masses?

Produced in the town of Maotai, Kweichow Moutai is the best known brand of baijiu and one of the most valuable liquor companies in the world. But less is understood about the tipple’s ancient origins, which some claim can be traced back two millennia

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Women dress up for a reception marking the launch of Maotai in the Russian market, in 2015. Picture: Alamy
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