Grégoire Michaud is the co-founder of Hong Kong-based bakery chain Bakehouse. The chain opens its fifth branch in August. Photo: Bakehouse
Grégoire Michaud is the co-founder of Hong Kong-based bakery chain Bakehouse. The chain opens its fifth branch in August. Photo: Bakehouse

‘What if Elon Musk were a baker?’: Bakehouse bakery chain co-founder on innovation and how his business survived the pandemic

  • Grégoire Michaud, co-founder of Hong Kong-based bakery chain Bakehouse, tells Charmaine Mok he is ‘a million per cent not interested in fame’
  • He reveals why he was adamant about keeping all the chain’s bakers on payroll when business plunged during the pandemic, and his quest for sustainable packaging

Grégoire Michaud is the co-founder of Hong Kong-based bakery chain Bakehouse. The chain opens its fifth branch in August. Photo: Bakehouse
Grégoire Michaud is the co-founder of Hong Kong-based bakery chain Bakehouse. The chain opens its fifth branch in August. Photo: Bakehouse
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