Customers enjoy makgeolli at Danji in Hong Kong. The reinvention of the Korean fermented rice drink by a new breed of artisan brewers has given it sophisticated appeal with the younger crowd. Photo: Danji
Customers enjoy makgeolli at Danji in Hong Kong. The reinvention of the Korean fermented rice drink by a new breed of artisan brewers has given it sophisticated appeal with the younger crowd. Photo: Danji

‘Listening to Blackpink and BTS, drinking makgeolli, and eating kimchi pancakes’: artisan revival of Korean rice beer makes it hip with the young

  • Makgeolli is a Korean staple that in recent decades has become known as a tipple for old men, but a new wave of artisans is changing this image
  • From young brewers selling the drink in minimalist bottles, to bars from Seoul to Hong Kong paying homage to the beverage, makgeolli is becoming cool to drink

Customers enjoy makgeolli at Danji in Hong Kong. The reinvention of the Korean fermented rice drink by a new breed of artisan brewers has given it sophisticated appeal with the younger crowd. Photo: Danji
Customers enjoy makgeolli at Danji in Hong Kong. The reinvention of the Korean fermented rice drink by a new breed of artisan brewers has given it sophisticated appeal with the younger crowd. Photo: Danji
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