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‘Listening to Blackpink and BTS, drinking makgeolli, and eating kimchi pancakes’: artisan revival of Korean rice beer makes it hip with the young

  • Makgeolli is a Korean staple that in recent decades has become known as a tipple for old men, but a new wave of artisans is changing this image
  • From young brewers selling the drink in minimalist bottles, to bars from Seoul to Hong Kong paying homage to the beverage, makgeolli is becoming cool to drink

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Customers enjoy makgeolli at Danji in Hong Kong. The reinvention of the Korean fermented rice drink by a new breed of artisan brewers has given it sophisticated appeal with the younger crowd. Photo: Danji

In a nondescript building near the banks of Seoul’s Han River, friends Koh Sung-yong and Lee Sang-woo tend to stainless-steel vats topped by cloth covers.

Inside, steamed rice is bubbling, scenting the air with a sweet and funky bread dough aroma. The fermenting rice will become makgeolli – one of Korea’s oldest alcoholic drinks, often referred to in English as rice wine, but more accurately a rice beer.

Traditionally home-brewed for centuries, makgeolli has been mass-produced in factories since the 20th century and has over the decades earned the reputation of being a cheap, old-fashioned beverage enjoyed by old men despite the almost-guaranteed blazing hangover.

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At Koh and Lee’s Hangang Brewery they are trying to change all that. They are taking makgeolli back to its traditional roots while giving it a contemporary relevance. They source what are essentially simple ingredients – rice, water and nuruk (a traditional fermentation starter that includes lactic acid bacteria and yeast) – with care to ensure a quality product.

Rice in stainless steel vats as part of the fermentation process at Hangang Brewery in Seoul. Photo: Hangang Brewery
Rice in stainless steel vats as part of the fermentation process at Hangang Brewery in Seoul. Photo: Hangang Brewery
They use only newly harvested Chuchung rice that has been grown within Seoul. They include no additives or artificial sweeteners, relying instead on their brewing process, which involves three fermentations over about eight days, to ensure a delicious sweetness.
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The resulting liquid, milky white and smooth, will rest for a week, before being bottled in their coolly utilitarian and minimalist bottles. The labels have been deliberately designed without imagery such as “old-school flower pictures and calligraphy”, according to Koh.

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