White Rabbit Creamy Candy is a mainstay of the Lunar New Year treat box. As it marks 80 years, new flavours are being launched. That follows the debut of White Rabbit Ice Cream and of White Rabbit-themed Coach accessories. Photo: EPA
White Rabbit Creamy Candy is a mainstay of the Lunar New Year treat box. As it marks 80 years, new flavours are being launched. That follows the debut of White Rabbit Ice Cream and of White Rabbit-themed Coach accessories. Photo: EPA

White Rabbit ice cream, handbags, cocktail – everyone’s favourite Chinese candy, a Lunar New Year staple, is keeping up with the times

  • White Rabbit Creamy Candy is a favourite of people around the world. With an 80-year history, it is taking new forms to stay relevant – and milk nostalgia
  • The rabbit hasn’t always been on the wrapper – until 1959, when China ruled him evil, Mickey Mouse was the symbol of what were then ABC Mickey Mouse Sweets

White Rabbit Creamy Candy is a mainstay of the Lunar New Year treat box. As it marks 80 years, new flavours are being launched. That follows the debut of White Rabbit Ice Cream and of White Rabbit-themed Coach accessories. Photo: EPA
White Rabbit Creamy Candy is a mainstay of the Lunar New Year treat box. As it marks 80 years, new flavours are being launched. That follows the debut of White Rabbit Ice Cream and of White Rabbit-themed Coach accessories. Photo: EPA
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